BRENDA BLANCHE
Voice-First Personal Branding Strategist
Why You Need This
Most personal brands are invisible because they're vanilla.
They say what they do.
They don't say what they fight.
And people forget them in 5 seconds.
This framework will help you:
- → Define a clear enemy (ideology, not person)
- → Sharpen your positioning instantly
- → Give your content EDGE and your audience BELONGING
THE FRAMEWORK (4 Steps)
Step 1
Identify What Frustrates You Most
Think about your industry, your niche, your space.
Ask yourself:
- What advice do you see repeated that makes you want to SCREAM?
- What "best practice" is actually holding people back?
- What system or mindset is broken?
Examples:
- The niche trap (forces people to shrink)
- Hustle culture (burns people out)
- The template economy (makes everyone sound the same)
- Gatekeeping mentality (keeps beginners stuck)
AI PROMPT 1: Find Your Frustration
Copy this prompt into ChatGPT or Claude:
I'm building my personal brand positioning. Help me identify what frustrates me most in my industry.
Here's context about me:
- My industry/niche: [insert]
- What I help people with: [insert]
- Common advice I see that bothers me: [insert]
Based on this, ask me 5 deep questions to help me pinpoint the broken system, bad advice, or ideology I'm fighting against. Then help me name it clearly in 3-5 words.
Step 2
Define WHY It Matters
Your enemy isn't just something you dislike.
It's something that's actively harming your audience.
Ask yourself:
- What does this broken system cost people?
- What do they lose by believing this advice?
- How does it make them feel?
Examples:
- "The niche trap makes people hide the best parts of themselves"
- "Hustle culture burns out the people who could change the world"
- "The template economy strips people of their voice and turns them into clones"
AI PROMPT 2: Clarify the Impact
I've identified my enemy: [insert enemy from Step 1].
Help me articulate WHY this matters by answering:
1. What does this ideology cost my audience? (tangible + emotional costs)
2. What do they lose by believing it?
3. How does it make them feel?
Give me 3 versions of a "because" statement:
"I fight [enemy] because __________."
Step 3
Contrast It With Your Truth
Now flip it.
What do you believe instead?
This is your counter-narrative.
Format:
"Most people believe [enemy].
I believe [your truth]."
Examples:
- Most people believe you need a niche. I believe your voice is your niche.
- Most people believe hustle = success. I believe rest is a competitive advantage.
- Most people believe templates work. I believe voice-first content converts.
AI PROMPT 3: Build Your Counter-Narrative
My enemy: [insert]
Why it matters: [insert]
Now help me build my counter-narrative.
Give me 5 versions of this statement:
"Most people believe [enemy]. I believe [my truth instead]."
Make them bold, clear, and memorable.
Step 4
Turn It Into a One-Liner
This is your positioning statement.
It's what you say when someone asks: "What do you do?"
Format:
"I help [WHO] by fighting [ENEMY] with [TRUTH]."
Examples:
- "I help multi-passionate founders build authority by fighting the niche trap with voice-first branding."
- "I help burned-out entrepreneurs scale by fighting hustle culture with systems that create freedom."
- "I help coaches stand out by fighting the template economy with unapologetic storytelling."
AI PROMPT 4: Craft Your One-Liner
Based on everything we've worked on:
My enemy: [insert]
Why it matters: [insert]
My truth: [insert]
Who I help: [insert]
Help me create 5 versions of my positioning one-liner using this format:
"I help [WHO] by fighting [ENEMY] with [TRUTH]."
Make them clear, magnetic, and unforgettable.
YOUR COMPLETE ENEMY DEFINITION
Fill this out based on your work above:
My Enemy (in 3-5 words):
Why It Matters (1 sentence):
My Truth (1 sentence):
My One-Liner:
How to Use This
Now that you have your enemy clearly defined:
- ✔ Use it in your bio
- ✔ Lead with it in your content
- ✔ Open conversations with it
- ✔ Build your pillars around it
Examples:
- → In your headline: "I fight the niche trap that's suffocating founders"
- → In your posts: "Most people believe [enemy]. Here's why they're wrong."
- → In your about section: "I help [WHO] by fighting [ENEMY] with [TRUTH]."
Final Reminder
Your enemy isn't a person.
It's an ideology.
A broken system.
Bad advice that's keeping people stuck.
And when you NAME it?
You give your audience:
- → Clarity ("This is what's been holding me back")
- → Edge ("This person isn't afraid to say it")
- → Belonging ("Someone finally gets it")
That's not just positioning.
That's magnetism.
Now go define your enemy and become unforgettable.